Authors :
Bhumika Parekh; Dr. Mahesh Barad
Volume/Issue :
Volume 6 - 2021, Issue 7 - July
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3r6ChjX
Abstract :
This analytical study is performed as the
researcher finds out the changing trends of television
advertisements. The television advertisements presented
only product information and tried to attract the
potential buyer. But last two or three years have been a
trend changing for television advertisements and it is
presenting social responsibility and awareness messages
to create awareness in society and keep the customer
think about social changes required for the betterment
of the society and the country. For example, TATA TEA,
SURF EXCEL, WHISPER, ARIEL, all these companies
have been presenting a social awareness message in their
television advertisements and also have an trend on
social media and have been followed by millions of the
people by tagging the company with a trendy hash tag.
The proposed study carries analysis of the same, and its
impact on buying and investing behavior of the
customer. The primary data collection is performed with
the help of online questionnaire and analysis was done
on 200 responses. The result shows that the society is
known about this changing trend and they are ready to
invest in the brand spreading social awareness among
the citizen.
Keywords :
Television Advertisement, Social Awareness, Impact Analysis, Responsible Marketing
This analytical study is performed as the
researcher finds out the changing trends of television
advertisements. The television advertisements presented
only product information and tried to attract the
potential buyer. But last two or three years have been a
trend changing for television advertisements and it is
presenting social responsibility and awareness messages
to create awareness in society and keep the customer
think about social changes required for the betterment
of the society and the country. For example, TATA TEA,
SURF EXCEL, WHISPER, ARIEL, all these companies
have been presenting a social awareness message in their
television advertisements and also have an trend on
social media and have been followed by millions of the
people by tagging the company with a trendy hash tag.
The proposed study carries analysis of the same, and its
impact on buying and investing behavior of the
customer. The primary data collection is performed with
the help of online questionnaire and analysis was done
on 200 responses. The result shows that the society is
known about this changing trend and they are ready to
invest in the brand spreading social awareness among
the citizen.
Keywords :
Television Advertisement, Social Awareness, Impact Analysis, Responsible Marketing
