Authors : Riya Sarkar

Volume/Issue : Volume 11 - 2026, Issue 8 - August

Google Scholar : https://tinyurl.com/c4bssv8r

DOI : https://doi.org/10.38124/ijisrt/26aug1150

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This paper examines Zoom Video Communications as a case study of a born global firm, highlighting how digital technology enables rapid internationalization. Born global firms are characterized by early entry into foreign markets and a significant share of international revenue, challenging traditional internationalization models such as the Uppsala model. Zoom, founded in 2011, leveraged its cloud-based video communication platform and subscription-based Software-asaService (SaaS) model to reach users across multiple regions without relying on physical offices. Its global reach was supported by digital scalability, low operational costs, and strong network effects, allowing the firm to quickly capture users in education, business, and social sectors. The study also explores how Zoom maintained service reliability and security while rapidly expanding internationally. The study explores Zoom’s early internationalization, digital entry strategies, scalability, and the impact of the COVID-19 pandemic on its rapid global adoption for business, education, and social communication. Key challenges, including data privacy, regulatory compliance, and competitive pressures, are analyzed. The findings illustrate how digital platforms, innovation, and flexibility enable born global firms to achieve fast international growth and provide valuable lessons for multinational enterprises seeking to operate in the digital era.

Keywords : Born Global Firms; Digital Internationalization; Zoom Video Communications; Digital Platforms; Global Expansion; COVID-19 Impact; Saas Model; International Business; Network Effects; Digital Transformation.

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