This study aims to determine the entrepreneurial behavior of the entrepreneur community from Sonder. The "Sonder people" community was chosen as the object and subject of this study because the Sonder people were given the nickname "Minahasa Chinese". This is based on Minahasa history which states that the Sonder people have the ability to do business on a par with traders from China. The estimated population of Sonder people entrepreneurs is 250 people spread across Manado City, Tomohon City and in Sonder District. The sample was determined as many as 135 entrepreneurs (54%) from the total population. The analytical tool used to test the data and prove the hypothesis is the SEM-PLS program. The results of the study show that partially there is no effect of work values on social capital, but work values do influence entrepreneurial behavior. Work culture partially influences social capital and entrepreneurial behavior. Furthermore, partially social capital has an influence on entrepreneurial behavior. Then, social capital is not a moderating factor between work values and entrepreneurial behavior, but social capital is a moderating factor of work culture on entrepreneurial behavior. In the end there is a simultaneous influence between work values, work culture and social capital on entrepreneurial behavior. The novelty of this research lies in the variety of types of business that entrepreneurs are currently doing, compared to the types of businesses that were carried out by entrepreneurs in the past. The implications of this study indicate that because there has been a change in the work values of Sonder people entrepreneurs so that they do not contribute to social capital, it is deemed necessary to explore the work values of Sonder's "old people" in the past to become a driving force. entrepreneurship for young people Sonder. The limitations of this study lie in the use of quantitative approaches and analytical tools. To complement this research in order to obtain more comprehensive results, it is necessary to study and analyze qualitatively by involving informants from entrepreneurs before the 2000s.

Keywords : Values, Work Culture, Social Capital, Entrepreneurial Behavior