Authors :
AKASH DEY
Volume/Issue :
Volume 7 - 2022, Issue 7 - July
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3AhGSVe
DOI :
https://doi.org/10.5281/zenodo.7024180
Abstract :
"Green marketing is a phenomenon that has
gained a lot of traction in the current market. This
approach has made it possible to re-market and package
existing items that already follow these rules.
Furthermore, the growth of green marketing has created
new opportunities. Enabling corporations to co-brand
their products into various lines, praising some for their
environmental friendliness while dismissing others
neglecting the opinions of others as will be described,
such marketing strategies are a direct outcome of
mobility. In the minds of the general public as a result,
companies have boosted their targeting rate. Customers
who are environmentally conscious. These same
customers are interested in incorporating environmental
concerns into their purchase decisions through the
method and content of the marketing strategy for
whatever product is necessary, as a result of their
concern. This article examines how firms have expanded
their focus on green consumers, or individuals who care
about the environment and let it influence their purchase
habits. The report outlines three distinct groups of green
customers and examines the problems and possibilities
that green marketing presents for firms. The article also
looks at the current trends in green marketing in India,
as well as the reasons why firms are embracing it and the
future of green marketing, concluding that green
marketing will continue to expand in popularity and
practice.
Keywords :
Green Product, Recyclable, environmentally safe, Eco Friendly
"Green marketing is a phenomenon that has
gained a lot of traction in the current market. This
approach has made it possible to re-market and package
existing items that already follow these rules.
Furthermore, the growth of green marketing has created
new opportunities. Enabling corporations to co-brand
their products into various lines, praising some for their
environmental friendliness while dismissing others
neglecting the opinions of others as will be described,
such marketing strategies are a direct outcome of
mobility. In the minds of the general public as a result,
companies have boosted their targeting rate. Customers
who are environmentally conscious. These same
customers are interested in incorporating environmental
concerns into their purchase decisions through the
method and content of the marketing strategy for
whatever product is necessary, as a result of their
concern. This article examines how firms have expanded
their focus on green consumers, or individuals who care
about the environment and let it influence their purchase
habits. The report outlines three distinct groups of green
customers and examines the problems and possibilities
that green marketing presents for firms. The article also
looks at the current trends in green marketing in India,
as well as the reasons why firms are embracing it and the
future of green marketing, concluding that green
marketing will continue to expand in popularity and
practice.
Keywords :
Green Product, Recyclable, environmentally safe, Eco Friendly
