Virtual Tour in the Context of Cultural Tourism in Thailand Under the Outbreak of the Corona Virus 2019

Authors : Suwakhon Somphaiphithak; Kamonchanok Sanmuang; Jarita Hinthow;

Volume/Issue : Volume 6 - 2021, Issue 5 - May

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Tourism industry in Thailand has been most affected due to the outbreak of the Corona virus 2019, in which cultural tourism, both in terms of cultural tourism sites and cultural tourism activities unable to proceed further flexibly due to public health response defensive measures to control and prevent the outbreak of the Corona virus 2019. That indicates the move into a situation of cultural tourism without tourists. For the aforementioned reasons, it is imperative to study and find ways to manage cultural tourism in Thailand. In order to open up the experience visiting tourist attractions and participating in new forms of cultural tourism activities under the defensive measures for the outbreak of Corona virus 2019, and is one of the factors that drive cultural tourism to continue. The main research objective is shown using the concept of the virtual tour in the context of cultural tourism under the outbreak of the Corona virus 2019 in Thailand. Data collected from students in Business Administration in hospitality and tourism program, Faculty of Liberal Arts and Management Science, Kasetsart University in Thailand by purposive sampling technique. The findings reported that Virtual tour is absolutely appropriate in order to operate cultural tourism in Thailand under the outbreak of Corona virus 2019. The Virtual tour model starts from 3D Three-dimensional virtual tourism when developing a comprehensive and complete 3D model. Therefore, going to use 360 Videobased or 360 Virtual walks videos, it will give a clearer image of the tourist attraction. Along with tourists to be able to access and visit attractions more conveniently, it may be made as a Virtual Tour in application for tourist attractions of Cultural Tourism in Thailand, moreover; there should be more knowledge and public relations on how to use the online system to the people in Thailand.

Keywords : Virtual Tour, Cultural Tourism, Corona Virus 2019 (COVID-19), Tourism Management, Crisis Tourism Management.


Paper Submission Last Date
31 - May - 2022

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In 1-2 Days

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