Agro-tourism is a form of rural tourism that has actively developed in recent years. Tra Que Vegetable Village has developed this type of tourism to meet the needs of visitors to visit and experience. However, Vietnamese tourists to experience agrotourism here are very few. The purpose of this study is to find out and determine the level of attraction to Vietnamese tourists in agro-tourism in Tra Que vegetable village. Participants responded questionnaire of the survey in term of participation levels in agricultural activities, and assessment of service quality and tourist's satisfaction reflecting after participating in the agro-tourism experience. The results indicate that most of the tourists participate partly in agricultural activities, the quality of service is good, and the level of visitor satisfaction is high. In general, the ability to attract Vietnamese tourists to agricultural tourism is high. Increasing visitor participation in agri-tourism activities will further enhance the ability to attract Vietnamese tourists in Tra Que Vegetable Village.

Keywords : Agro-tourism, tourist's attraction, agricultural activities, Tra Que Vegetable Village