Using the Hofstede’s Organizational Culture Framework to Measure the Feasibility of Tourist Sites: Tourist Satisfaction Analysis

Authors : Irwan Yantu; Rezkiawan Tantawi; Syafrin Lahamade; Listia Valda Uwen

Volume/Issue : Volume 7 - 2022, Issue 5 - May

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This study aims to measure the feasibility of tourist sites through tourist perceptions. Hofstede's dimension was chosen as the instrument because of its superiority in measuring cultural attributes which were previously sporadic and difficult to define behavior, attitudes, and characteristics in general. This study uses a descriptive method with a quantitative approach, and involves 399 tourists as respondents. The results of the study found that tourists assess the feasibility of a tourist attraction based on their respective cultural backgrounds. Foreign tourists will assess the feasibility of a tourist attraction based on the use of language. Female travelers assess eligibility based on safety aspects. Some tourists even assess the feasibility of the taste aspect of the food traded. The research findings also show that Hofstede's organizational culture framework can be used as an instrument in measuring the feasibility of tourism objects in terms of cultural attributes that have been neglected because they are intangible and sporadic. The results of empirical measurements using Hofstede's five dimensions can support secondary data as a database in the preparation of tourism development policy frameworks in the future. The results of this study form the basis that the development of tourism objects in the future must consider cultural dimensions such as gender and language as well as ethnic background.

Keywords : Organizational Culture; Feasibility; Tourist Satisfaction.


Paper Submission Last Date
31 - March - 2024

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