Using Machine Learning and ERP to Improve Sales


Authors : Muhammad Sohail Nadeem; Shumaila Nazuk; Zobia Malik

Volume/Issue : Volume 8 - 2023, Issue 3 - March

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://bit.ly/3m5jMOO

DOI : https://doi.org/10.5281/zenodo.7797137

In this article, we explore how machine learning (ML) and enterprise resource planning (ERP) systems can be used together to improve sales for a business. As informatization has become commonplace, most companies have their own information management systems. However, with all the data that comes with it, many companies are unable to take full advantage of it. To make sales forecasts, businesses usually just guess by combining and connecting different data source channels. This way of forecasting won’t work because it means they haven't been collecting and analyzing the data. As an alternative, companies will either build their own Data Analysis teams or hire thirdparty help but that will cost them a lot more money. This study offered a solution by incorporating artificial intelligence, machine learning and cloud computing into ERP sales management systems. It can predict sales trends to help businesses make better decisions about allocating resources for maximum sales effectiveness. It helps build an efficient modern management system for the company as well.

Keywords : Machine Learning, ERP, AI, Sales using AI and ERP and Sales Management

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