Authors :
Md. Dipu; S.A.Md. Arien Nazir
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Scribd :
https://bit.ly/3FfhJxQ
DOI :
https://doi.org/10.5281/zenodo.7723023
Abstract :
Place marketing is a crucial factor in attracting
investments, tourism, and business opportunities in any
country. In Bangladesh, place marketing has been given
limited attention in the past, which has resulted in a lack of
investment and tourism opportunities. The objective of this
study is to identify the success factors of place marketing in
Bangladesh by examining the current place marketing
practices. This research adopted a mixed-methods
approach, combining qualitative and quantitative data
collection methods. The study found that the key success
factors of place marketing in Bangladesh are branding,
developing a positive image, improving infrastructure,
engaging with the community, and leveraging digital
platforms. These findings have important implications for
policymakers and marketers in Bangladesh and other
developing countries.
Keywords :
Place Marketing, Bangladesh, Success Factors, Branding, Infrastructure, Community Engagement, Digital Platforms, Marketing
Place marketing is a crucial factor in attracting
investments, tourism, and business opportunities in any
country. In Bangladesh, place marketing has been given
limited attention in the past, which has resulted in a lack of
investment and tourism opportunities. The objective of this
study is to identify the success factors of place marketing in
Bangladesh by examining the current place marketing
practices. This research adopted a mixed-methods
approach, combining qualitative and quantitative data
collection methods. The study found that the key success
factors of place marketing in Bangladesh are branding,
developing a positive image, improving infrastructure,
engaging with the community, and leveraging digital
platforms. These findings have important implications for
policymakers and marketers in Bangladesh and other
developing countries.
Keywords :
Place Marketing, Bangladesh, Success Factors, Branding, Infrastructure, Community Engagement, Digital Platforms, Marketing
