Authors : Aarti Rajaram Jadhav; Aditi Rahul Gandhi; Riya Riyaz Pathan; Sakshi Sachin Shah; Vijayalaxmi U. Patil

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/y9t8hbea

DOI : https://doi.org/10.5281/zenodo.8181255

Abstract : With the growing influence of social media platforms like Twitter, understanding and analyzing the sentiments expressed by users has become increasingly important. Sentiment analysis, a subfield of natural language processing (NLP), aims to automatically classify and quantify the emotional tone of text-based content. This paper presents a comprehensive study on sentiment analysis specifically tailored to Twitter data. The objective of this research is to explore various techniques and methodologies for sentiment analysis on Twitter, enabling a deeper understanding of public opinion, sentiment trends, and emotional dynamics within the digital realm. The study focuses on the challenges and nuances associated with sentiment analysis in the context of Twitter's unique characteristics, including short and noisy texts, user- specific language patterns, and the influence of hashtags, mentions, and emoticons. Social networking sites serve as vast repositories of data, with platforms like Twitter generating massive amounts of information. This data holds great potential for both business and social purposes. The analysis of data sourced from these social networking websites has become a popular strategy for various business endeavors. Sentiment analysis can effectively handle a range of topics, such as election campaigns, global health issues, technical concepts, inventions, entertainment, and natural resources. In our proposed work, we assess the sentiment analysis of Twitter data using the NLP Libraries implemented in a Software-as-a-Service (SaaS) cloud platform, which aims to comprehensively address current global affairs. Leveraging cloud technology will enhance process efficiency, foster result growth, and reduce time to market. We begin by providing an overview of existing sentiment analysis techniques and methodologies, emphasizing their adaptation to the specific requirements and challenges posed by Twitter data. We delve into preprocessing steps, such as tokenization, stemming, and handling special symbols, followed by feature extraction techniques suitable for capturing the sentiment-related information contained within tweets. Furthermore, we explore machine learning approaches, including supervised and unsupervised methods, for sentiment classification on Twitter. We investigate the effectiveness of various models, such as support vector machines, recurrent neural networks, and ensemble techniques, in accurately predicting sentiment polarity (positive, negative, or neutral) from Twitter data. To evaluate the performance of sentiment analysis models, we employ publicly available Twitter datasetsannotated with sentiment labels. We present a comparative analysis of different approaches and highlight the strengths andlimitations of each method. We also discuss the implications and potential applications of sentiment analysis on Twitter, including brand reputation management, political opinionmonitoring, and real-time event sentiment tracking.