Authors :
Dr Ayush Kumar; Laxmi Shanker Gupta
Volume/Issue :
Volume 8 - 2023, Issue 6 - June
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/5n73k8eh
DOI :
https://doi.org/10.5281/zenodo.8166593
Abstract :
This Paper examines the role of the ‘One
District One Product initiative’ in empowering local
industries and export expansion in Uttar Pradesh. The
One District, One Product (ODOP) initiative was
developed and implemented by the Uttar Pradesh
government as a novel way to revitalize and market the
state's cultural legacy at the district level. After
incorporating the evidence from literature reviews,
government websites and reports, this study found that
ODOP is a unique and highly successful initiative of the
Government of Uttar Pradesh. In just two years, the
success of the ODOP in Uttar Pradesh has inspired more
than just other Indian states to undertake similar
initiatives to revitalize local crafts and products at the
National as well as global levels.
This Paper examines the role of the ‘One
District One Product initiative’ in empowering local
industries and export expansion in Uttar Pradesh. The
One District, One Product (ODOP) initiative was
developed and implemented by the Uttar Pradesh
government as a novel way to revitalize and market the
state's cultural legacy at the district level. After
incorporating the evidence from literature reviews,
government websites and reports, this study found that
ODOP is a unique and highly successful initiative of the
Government of Uttar Pradesh. In just two years, the
success of the ODOP in Uttar Pradesh has inspired more
than just other Indian states to undertake similar
initiatives to revitalize local crafts and products at the
National as well as global levels.
