Authors :
Aruna C. H. N. A; Dr. Mazuki Jusoh; Dr. J. Tham
Volume/Issue :
Volume 8 - 2023, Issue 10 - October
Google Scholar :
https://tinyurl.com/s2ny9dwz
Scribd :
https://tinyurl.com/8bcn4auf
DOI :
https://doi.org/10.5281/zenodo.10068249
Abstract :
The growth in the use of digital banking
services is not at the level anticipated in most emerging
nations, which has drawn intense academic scrutiny. In
order to comprehend the issue, this study presents a novel
model with a focus on the Sri Lankan environment by
taking Sri Lanka as a case study; however, this effort may
help other countries confronting similar challenges and
potential applications with the best results. Five exogenous
variables are assessed collectively under this framework
for their effects on behavioral intentions to interact with
digital banking channels. The model includes four
moderators that further explain their effects on the
association between behavioral intention and the factor
variables. Insights from four well-known theories are used
to establish the new model, which provides banks with
useful information for developing promotional tactics for
the use of digital banking services and also helps the
government and other responsible bodies come up with
effective policies to expand their use. In addition, it intends
to fill the knowledge gap in the dynamics of the adoption
of digital banking services, boosting consumer
involvement not only in Sri Lanka but also in larger global
contexts
Keywords :
Digital Banking Services, Digital Banking Channels, Sri Lanka, Emerging Economies
The growth in the use of digital banking
services is not at the level anticipated in most emerging
nations, which has drawn intense academic scrutiny. In
order to comprehend the issue, this study presents a novel
model with a focus on the Sri Lankan environment by
taking Sri Lanka as a case study; however, this effort may
help other countries confronting similar challenges and
potential applications with the best results. Five exogenous
variables are assessed collectively under this framework
for their effects on behavioral intentions to interact with
digital banking channels. The model includes four
moderators that further explain their effects on the
association between behavioral intention and the factor
variables. Insights from four well-known theories are used
to establish the new model, which provides banks with
useful information for developing promotional tactics for
the use of digital banking services and also helps the
government and other responsible bodies come up with
effective policies to expand their use. In addition, it intends
to fill the knowledge gap in the dynamics of the adoption
of digital banking services, boosting consumer
involvement not only in Sri Lanka but also in larger global
contexts
Keywords :
Digital Banking Services, Digital Banking Channels, Sri Lanka, Emerging Economies
