Understanding the Indian Patients Diagnosed with Celiac Disease


Authors : Janvee Garg

Volume/Issue : Volume 6 - 2021, Issue 12 - December

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3pYbmrm

Celiac disease, also known as celiac sprue, produces chronic inflammation of the small intestine in susceptible individuals after consuming dietary gluten products. There are many factors responsible for this disease, including genetics and environment.[1] Currently, the only way to live with it without worsening its symptoms is to strictly adhere to a gluten-free diet. This research focuses on why in the Indian market, generic and daily-use gluten free essentials are at least 50% more expensive than the usual commodities. The purpose of this paper is to formulate entrepreneurial strategies for Celiac patients that can help others and be helpful in their circumstances. In order to conduct this study, a convenient-based sampling was conducted on 18 individuals suffering from Celiac Disease or their immediate family members.

Keywords : Autoimmune Disease, Celiac Disease, Gluten Intolerance, Entrepreneurship

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