Authors :
B. Sumbul; Rajan Khare
Volume/Issue :
Volume 9 - 2024, Issue 5 - May
Google Scholar :
https://tinyurl.com/3zuf5p3j
Scribd :
https://tinyurl.com/34a76cpz
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAY1853
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
Generation Z or digital natives is a fast
growing workforce. As they are in born in the era of
technological advancement, there lifestyle, thinking
patterns, values are varied from previous generations.
As they will be the largest workforce in near future, it
becomes the point of concern that motivates them for
their work. Understanding factors of their motivation is
important as it help the organizations in there
management effectively.
This articles attempts to understand motivational
factors among Generation Z which drives them to work
using the framework of Abraham Maslow’ theory of
motivation. Article is based on secondary research using
qualitative data and using descriptive method of
research. Key findings of the study are that Generation
Z looks for work life balance, meaningful work and
supportive environment as their basic motivational
factors. There other driving forces are financial
security, positive work environment, team bonding,
open communication, reward and recognition and
learning and development.
Recommendation for future managers is that they
should keep these factors into consideration while
managing Generation Z for their effective management.
Keywords :
GenZ, Motivational Factors, Maslow’s Theory of Motivation.
References :
- Maslow’s hierarchy of needs: Applying it in the workplace | indeed.com. (n.d.). https://www.indeed. com/career-advice/career-development/maslows-hierarchy-of-needs
- Help me grow! what motivates Gen Z?. Deloitte United States. (n.d.). https://www2.deloitte.com/ us/en/blog/business-chemistry/2023/help-me-grow-what-motivates-gen-z.html
- The great debate: Rewards vs culture - what appeals to Indian Millennials & Gen Z?. India Employer Forum. (2023, July 12). https://indiaemployerforum.org/2023/07/13/the-great-debate-rewards-vs-culture-what-appeals-to-indian-millennials-gen-z/
- Shah, V. (2018, June 25). Managing multiple generations at Workplace – India Context. LinkedIn. https://www.linkedin.com/pulse/managing-multiple-generations-workplace-india-context-viren-shah/
- Sharma, P., & Pandit, R. (n.d.). (PDF)
workplace expectations of Genz towards factors of motivation.
https://www.researchgate.net/publication/353362324_
Workplace_Expectations_of_GenZ_towards_
Factors_of_Motivation
- Mehta, B. (2021, May 5). Gen Z in India and its characteristics. https://ijcrt.org/papers/IJCRT2105738.pdf
- 10 generation Z characteristics and habits in the workplace. www.indeed.com. (2023, September 10). https://in.indeed.com/career-advice/finding-a-job/generation-z-characteristics
- Mantha, M. S., & Krishna, P. V. A LITERATURE REVIEW OF LEARNING PREFERENCES, MOTIVATIONAL FACTORS AND TRAINING NEEDS AMONG DIFFERENT GENERATIONS OF BABY BOOMERS, GEN X, GEN Y AND GEN Z STUDENTS AND PROFESSIONALS.
- Che, N. N., Alang, T., & Nguyen, T. B. [1].(2024). Understaning generation Z’s job engagement and performance in generationally diverse workplace. HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE-ECONOMICS AND BUSINESS ADMINISTRATION, 14(2).
- Sentoso, A., Setiawan, A., & Vivianti, W. (2024). Analysis of The Effects of Training, Motivation, Work Environment, Leadership And Compensation on Employee Performance In Generation Z In Batam City.
- Elomaa, M. (2023). What motivates Generation Z in work life?.
- McLeod, S. (2007). Maslow's hierarchy of needs. Simply psychology, 1(1-18).
- Poston, B. (2009). Maslow’s hierarchy of needs. The surgical technologist, 41(8), 347-353.
- Gawel, J. E. (2019). Herzberg's theory of motivation and Maslow's hierarchy of needs. Practical Assessment, Research, and Evaluation, 5(1), 11.
- Kirchmayer, Z., & Fratričová, J. (2018). Barriers to work motivation of generation Z. Journal of Human Resource Management, 21(2), 28-39.
- DIMOCK, M. (2019). The generations defined. https://www.pewresearch.org/short-reads/2019/ 01/17/where-millennials-end-and-generation-z-begins/.
- Pichler, S., Kohli, C., & Granitz, N. (2021). DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation. Business Horizons, 64(5), 599-610.
- Mahapatra, G. P., Bhullar, N., & Gupta, P. (2022). Gen Z: An emerging phenomenon. NHRD Network Journal, 15(2), 246-256.
- The Psychology of What Motivates Us. (n.d.). The Psychology of What Motivates Us. Retrieved May 8, 2024, from https://www.verywellmind.com/what-is-motivation-2795378
- Motivation. (n.d.). Motivation. Retrieved May 8, 2024, from https://www.psychologytoday.com/ us/basics/motivation
- What is Motivation? A Psychologist Explains. (n.d.). What is Motivation? A Psychologist Explains. Retrieved May 8, 2024, from https://positivepsychology.com/what-is-motivation/
- Features and Importance of Motivation. (n.d.). Features and Importance of Motivation. Retrieved May 8, 2024, from https://www.geeksforgeeks.org/features-and-importance-of-motivation/
- What is Maslow’s motivation theory (and how to use it at work)? | indeed.com UK (2023) www.indeed.com. Available at: https://uk.indeed.com/career-advice/career-development/maslow-motivation-theory (Accessed: 17 May 2024).
- Christian, J. (2020) The new hierarchy of needs - maslow’s lost apex, Medium. Available at: https://jessichristian.medium.com/the-new-hierarchy -of-needs-maslows-lost-apex-5e51031ce3fb (Accessed: 17 May 2024).
- Pawar, J., & Pandit, R. S. (2023). A Study on the Trend in Job Hopping Post Pandemic Among Millennials and Gen Z. PARIDNYA-The MIBM Research Journal, 01-12.
Generation Z or digital natives is a fast
growing workforce. As they are in born in the era of
technological advancement, there lifestyle, thinking
patterns, values are varied from previous generations.
As they will be the largest workforce in near future, it
becomes the point of concern that motivates them for
their work. Understanding factors of their motivation is
important as it help the organizations in there
management effectively.
This articles attempts to understand motivational
factors among Generation Z which drives them to work
using the framework of Abraham Maslow’ theory of
motivation. Article is based on secondary research using
qualitative data and using descriptive method of
research. Key findings of the study are that Generation
Z looks for work life balance, meaningful work and
supportive environment as their basic motivational
factors. There other driving forces are financial
security, positive work environment, team bonding,
open communication, reward and recognition and
learning and development.
Recommendation for future managers is that they
should keep these factors into consideration while
managing Generation Z for their effective management.
Keywords :
GenZ, Motivational Factors, Maslow’s Theory of Motivation.