- Pregnant women who consume less fish are a strong factor in the birth of prenature and low birth weight babies. The purpose of this study was to determine the model of tuna consumption in pregnant women in Palopo City. The sample in this study amounted to 437 pregnant women. Data collection is carried out by distributing questionnaires through Google Form and then performed a data analysis test using multiple linear regression analysis. The results showed that consumer behavior, price, as well as processing and presentation methods had a positive effect on the model of tuna consumption in pregnant women, while the attitude had a negative effect on the model of tuna consumption in pregnant women.

Keywords : Comsuption; Tuna Fish; Pregnant Women.