Authors : Ace Melmark C. Arles; Dr. Aniceto R. Viray Jr.; Dr. Janessa Pilar

Volume/Issue : Volume 8 - 2023, Issue 8 - August

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/jpkmv2cm

DOI : https://doi.org/10.5281/zenodo.8327869

Abstract : This study examines the moderating effect of travel budget allocation and the purpose of the visit on the relationship between motivation and travels behavioral intention factors of tourists in the City of Mati. The research aims to assess the level of motivational factors, determine the level of travel behavioral intention factors, examine the relationship between motivational factors and travel experiences, and explore the moderating effects of travel budget allocation and the purpose of the visit. Moreover, the study utilizes a survey questionnaire to collect data on tourist characteristics, travel patterns, motivation, and behavioral intention. The Likert scale is used as the measuring scale for responses. The analysis includes measuring tourist demographics and travel patterns, assessing motivational factors, examining behavioral intention, and comparing the demographic profiles of domestic and foreign tourists. Thus, the results indicate that tourists visiting Mati are highly motivated by travel experiences, relaxation/escape, social interaction, attractions, adventure activities, and culture. Overall, tourists exhibit high satisfaction, recommendation, revisit intention, and a moderate willingness to pay. Satisfaction correlates with all motivational factors, and other travel experiences also positively influence intentions and behaviors. On the other hand, travel budget allocation has a positive relationship with travel behavioral intention and moderates the relationship between motivational factors and behavior. The purpose of the visit also influences the impact of motivational factors on travel behavior.

Keywords : Tourists, Travel behavioral Intention, Budget Allocation, Purpose of Visit.