Authors :
Andi Yusniar Mendo; Syamsul B. Biki; Rosna Musa; Arif Afriyanto Yasin
Volume/Issue :
Volume 7 - 2022, Issue 9 - September
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3y8Ytyr
DOI :
https://doi.org/10.5281/zenodo.7133884
Abstract :
This study aims to determine the strategy for
developing tourism products at the Whale Shark Tourism
Object in Botubarani Village, as well as what alternative
strategies are proposed to be implemented. This research
is important for the Tourism Awareness Group
(POKDARWIS) as the manager of tourism objects and
becomes a study material in implementing tourism
product development strategies in these tourist
destinations. This type of research is qualitative with
source triangulation method. Data collection techniques
were carried out by interviewing and filling out
questionnaires on selected informants based on aspects
related to tourism product development strategies.
Analysis of the data used is descriptive analysis using the
SWOT (strength, weakness, opportunity, threat) analysis
method. The results of the analysis show that Botubarani
Whale Shark Tourism is located in quadrant I on the
Cartesian Diagram which has a good value weight in the
organization's internal factors, namely strengths and
external factors, namely opportunities. This has the power
to take advantage of existing opportunities (Growth
oriented strategy). Alternative development strategies
that are in accordance with the existing situation, the
researcher recommends 3 alternative development
strategies obtained from the combination of Strength and
Opportunities, namely: (1) Increasing promotion and
improving development programs to better attract
visitors so that they are ready to face competition between
tourist objects (2) Coordinating with the private sector
and government to invest in tourism development (3)
Increasing tourism promotion through social media.
Keywords :
Whale Shark; SWOT analysis; Development Strategy.
This study aims to determine the strategy for
developing tourism products at the Whale Shark Tourism
Object in Botubarani Village, as well as what alternative
strategies are proposed to be implemented. This research
is important for the Tourism Awareness Group
(POKDARWIS) as the manager of tourism objects and
becomes a study material in implementing tourism
product development strategies in these tourist
destinations. This type of research is qualitative with
source triangulation method. Data collection techniques
were carried out by interviewing and filling out
questionnaires on selected informants based on aspects
related to tourism product development strategies.
Analysis of the data used is descriptive analysis using the
SWOT (strength, weakness, opportunity, threat) analysis
method. The results of the analysis show that Botubarani
Whale Shark Tourism is located in quadrant I on the
Cartesian Diagram which has a good value weight in the
organization's internal factors, namely strengths and
external factors, namely opportunities. This has the power
to take advantage of existing opportunities (Growth
oriented strategy). Alternative development strategies
that are in accordance with the existing situation, the
researcher recommends 3 alternative development
strategies obtained from the combination of Strength and
Opportunities, namely: (1) Increasing promotion and
improving development programs to better attract
visitors so that they are ready to face competition between
tourist objects (2) Coordinating with the private sector
and government to invest in tourism development (3)
Increasing tourism promotion through social media.
Keywords :
Whale Shark; SWOT analysis; Development Strategy.
