Authors : Sahil Jain; Yash Kadam; Nishita Jain; Geetika Bhayal; Akshay Kumar Jain

Volume/Issue : Volume 10 - 2025, Issue 12 - December

Google Scholar : https://tinyurl.com/348ucctk

Scribd : https://tinyurl.com/wrcaw6d9

DOI : https://doi.org/10.38124/ijisrt/25dec942

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Abstract : This study analyzed the various factors that contribute to consumers' perceptions and beliefs about food labels. The study found that several factors, including health and diet-related attitudes, special diet status, perceived importance of nutritional information and ease of preparation, race, gender, income, and body mass index, play a crucial role in shaping consumers' perceptions and beliefs about food labels. Consumers who have a keen interest in health and diet are more likely to be influenced by the information provided on food labels. People who follow a special diet due to medical conditions such as diabetes or food allergies are also more likely to pay close attention to food labels. Consumers who prioritize nutrition and ease of preparation are more likely to view food labels as important and useful. The study also found that demographic factors such as race, gender, income, and body mass index can significantly affect consumers' perceptions and beliefs about food labels. For example, individuals with a higher income and a lower body mass index tend to place more emphasis on nutritional information when making food purchase decisions. Women tend to place more importance on food labels than men, and race can also influence perceptions of food labels. Understanding the factors that influence consumers' perceptions and beliefs about food labels is essential for designing effective marketing and nutrition education campaigns. For instance, companies that produce healthy food products may benefit from targeting consumers with specific health and diet-related attitudes. Furthermore, nutrition education campaigns aimed at individuals with specific dietary needs may be more effective in encouraging the use of food labels. By considering these factors, marketers and educators can design effective campaigns that promote the use of food labels and help consumers make informed choices about the foods they purchase and consume.

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