This research aims to determine the strategic planning of the Jakarta XYZ Hospital. The research method in this research is descriptive quantitative method using SWOT Analysis and Balanced Scorecard. The Balanced Scorecard is often used for performance measurement and SWOT Analysis is development of the company's long-term plan. The resource persons in this research were 13 people consisting of 3 directors and 10 managers. The results showed that the SWOT analysis diagram is in quadrant III or in turnaround strategy, the score for Strength - Weaknesses is -2.68 and the score for Opportunity -Threats is 0.47.

Keywords : SWOT, Balanced Scorecard, Strategic Plan.