The Social Capital Influence on the Adoption Rate of Patchouli (Pogostemon Cablin Benth.) Technology in Aceh Jaya Regency


Authors : Vaudhan Fuady; Dr. Ir. Indra, M.P; Dr. Ir. Sofyan, M.Agric.Sc

Volume/Issue : Volume 6 - 2021, Issue 12 - December

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3FvMoEx

Acehnese patchouli is regarded as the best quality type of patchouli in Indonesia because it has the highest oil content. Patchouli has the potential to become a priority in the economic development of Aceh Jaya Regency. Social capital is an important factor for patchouli farmers in adopting new technologies for patchouli cultivation and processing. This study aims to analyze the influence of farmer's social capital on the level of adoption of patchouli technology (Pogostemon cablin Benth.) in Aceh Jaya Regency. The research method usedin this study was Structural Equation Modeling (SEM) with the Partial Least Square (PLS) method approach. The data in this study were analyzed using SmartPLS 3.0 software. The number of respondentswere 34 patchouli farmers. The results showed that trust has a significant influence on technology adoption. Social norms, social networks, however, farmer characteristics have no significant influence on innovation adoption.

Keywords : Social Capital, Adoption of Technology, Patchouli, SEM PLS

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