The study aimed to identify "the role of universities in directing researchers towards the development of the Palestinian society." To achieve this, the researcher used the analytical approach. The study population consisted of employees working in the field of public relations and studies in the institutions of Salfit Governorate, their number was (150) employees, the study sample consisted of 50 employees who were randomly selected from the study population after conducting the necessary statistical analysis and applying the study procedures to A questionnaire prepared by the researcher consisting of (20) items, the following results were obtained,The average response for all questionnaire items was (63.9%), which is an average percentage. The results also showed a weak partnership with community institutions and a lack of interest in studies and their orientation towards community service, As for the recommendations that came out of the study, the most important of them is the formation of a committee from the various Palestinian universities to work as a mediator with the institutions of society to determine their needs for projects and studies . within clear job description that follows up studies and conducts surveys and directs researchers toward the real market needs. The Palestinian program and projects encourage student researchers by providing them with financial support while conducting research and studies that serve the community, and by linking field training to a study about the institution in which the student is training.

Keywords : Universities, Palestinian Society, Development, Directing Researchers