Authors : Tiara Aydin Sava; Abid Rohman

Volume/Issue : Volume 10 - 2025, Issue 12 - December

Google Scholar : https://tinyurl.com/mw3jk6ft

Scribd : https://tinyurl.com/rfb5b528

DOI : https://doi.org/10.38124/ijisrt/25dec991

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This paper seeks to examine the Indonesian government's involvement in fostering the promotion and worldwide acknowledgment of Tamansari Tourism Village via the Indonesia Tourism Village Award (ADWI) 2021 and ASEAN Tourism Awards, from the standpoint of tourism diplomacy. Tamansari Village in Banyuwangi Regency is a prominent tourist destination that has garnered national and regional accolades for its effective community-based tourism management and preservation of indigenous knowledge.This research employs a qualitative descriptive methodology, gathering data via interviews, literature reviews, and analysis of local and international tourist visitation statistics. The findings indicated that the Indonesian government, specifically the Ministry of Tourism and Creative Economy (Kemenparekraf), along with provincial, district, and village governments, significantly contributed to tourism diplomacy via tourism village appreciation initiatives, international promotion, and alignment with Indonesia's nation branding strategy. The tourist diplomacy strategy positions the award as Indonesia's soft power tool for improving the country's favorable image within ASEAN and on a worldwide scale. This study proposes a replicable tourist diplomacy strategy model centered on tourism villages, contributing to Indonesia's unconventional foreign policy.

Keywords : Tourism Diplomacy, ASEAN Tourism Award, Anugerah Desa Wisata Indonesia, Soft Power, Tamansari Tourism Village.

References :

1. Bunakov, Oleg. 2018. “Tourism as a Method of ‘Soft Power’ in Modern Diplomacy on the Example of the Russian Federation.” HELIX 8 (1): 2174–77. https://doi.org/10.29042/2018-2174-2177.
2. Agustono, Fayza Maritza Putri, Asep Kamaluddin Nashir Nashir, and Rizky Hikmawan. 2023. “DIPLOMASI PARIWISATA INDONESIA DALAM MENINGKATKAN WISATAWAN AUSTRALIA KE INDONESIA PADA PANDEMI COVID-19 TAHUN 2020-2022.” http://repository.upnvj.ac.id/id/eprint/25843.
3. Baranowski, Shelley, Lisa Pinley Covert, Bertram M. Gordon, Richard Ivan Jobs, Christian Noack, Adam T. Rosenbaum, and Blake C. Scott. 2019. “Discussion: Tourism and Diplomacy.” Journal of Tourism History 11 (1): 63–90. https://doi.org/10.1080/1755182X.2019.1584974.
4. Carbone, Fabio. 2017. “TOURISM Review International Tourism and Cultural Diplomacy: A New Conceptual Approach towards Global Mutual Understanding and Peace through Tourism” 65 (January): 61. https://www.researchgate.net/publication/317742834_International_tourism_and_cultural_diplomacy_A_new_conceptual_approach_towards_global_mutual_understanding_and_peace_through_tourism.
5. Egidia, Ayang della. 2018. “PENGEMBANGAN DESA WISATA TAMANSARI KABUPATEN BANYUWANGI BERDASARKAN PERATURAN DAERAH KABUPATEN BANYUWANGI NOMOR 1 TAHUN 2017 TENTANG DESA WISATA.”
6. Fanani, Ardian. 2021. “Desa Banyuwangi Juara 1 Anugerah Desa Wisata Indonesia 2021.” Banyuwangi. https://news.detik.com/berita-jawa-timur/d-5846694/desa-banyuwangi-juara-1-anugerah-desa-wisata-indonesia-2021.
7. Fenty Wulandari, Fitria. 2021. “UPAYA PEMERINTAH INDONESIA DALAM MEWUJUDKAN DESTINASI PARIWISATA INTERNASIONAL DI KABUPATEN BANYUWANGI TAHUN 2013-2019.” Global Insight Journal 6 (1). https://doi.org/https://doi.org/10.52447/gij.v6i1.4439.
8. Fitriyah. 2018. “PENGEMBANGAN DESA WISATA BERBASIS E-MARKETING DI TAMANSARI KECAMATAN LICIN KABUPATEN BANYUWANGI,” 61–70. https://digilib.uinkhas.ac.id/21139/1/Ms.%20FITRIYAH_083144079.pdf.
9. Galih Kusumah. “Pariwisata Sebagai Alat Diplomasi: Bagaimana Negara Menggunakan Industri Ini Untuk Meningkatkan Hubungan Internasional.” Mpar.Upi.Edu. Accessed May 22, 2025. https://mpar.upi.edu/pariwisata-sebagai-alat-diplomasi-bagaimana-negara-menggunakan-industri-ini-untuk-meningkatkan-hubungan-internasional/.
10. Jalalpour, Shiva, and Jamshid Shojaeifar. 2014. “The Tourism Industry and The International Relations.” World Journal of Environmental Biosciences 6: 68. www.environmentaljournals.org.
11. Josephus Primus. 2022. “Riwayat ‘Soft Diplomacy’, Alternatif Kolaborasi Hubungan Internasional.” Jakarta. https://www.kompas.com/stori/read/2022/11/11/160000579/riwayat-soft-diplomacy-alternatif-kolaborasi-hubungan-internasional.
12. Kemenparekraf/Baparekraf RI. 2021. “Anugerah Desa Wisata Indonesia.” Kemenparekraf.Go.Id. June 24, 2021. https://kemenparekraf.go.id/ragam-pariwisata/Anugerah-Desa-Wisata-Indonesia.
13. Kemenparekraf/Baparekraf RI. 2021. “Siaran Pers : Menparekraf Apresiasi Desa Wisata Tamansari Banyuwangi Kedepankan Pelestarian Budaya Dan Lingkungan.” https://kemenparekraf.go.id/berita/Siaran-Pers-%3A-Menparekraf-Apresiasi-Desa-Wisata-Tamansari-Banyuwangi-Kedepankan-Pelestarian-Budaya-dan-Lingkungan.
14. KEMENTERIAN KOORDINATOR BIDANG PEREKONOMIAN REPUBLIK INDONESIA. 2021. “Pembangunan Kepariwisataan Melalui Pengembangan Desa Wisata Untuk Meningkatkan Pertumbuhan Ekonomi.” https://www.ekon.go.id/publikasi/detail/3520/pembangunan-kepariwisataan-melalui-pengembangan-desa-wisata-untuk-meningkatkan-pertumbuhan-ekonomi
15. Kemenparekraf. 2023. “Indonesia Menerima 20 Penghargaan Dalam ASEAN Tourism Award 2023.” Mice.Kemenparekraf.Go.Id. February 13, 2023. https://mice.kemenparekraf.go.id/news/67efac45-216a-4529-a2ab-c44606025a78.
16. Kusbiantoro, Didik. 2021. “Desa Tamansari Banyuwangi Masuk 50 Besar ADWI 2021.” Banyuwangi. https://jatim.antaranews.com/berita/516938/desa-tamansari-banyuwangi-masuk-50-besar-adwi-2021.
17. Kusumah, Galih. 2023. “Tourism as a Diplomacy Tool: How Countries Use This Industry to Improve International Relations.” https://mpar.upi.edu/en/pariwisata-sebagai-alat-diplomasi-bagaimana-negara-menggunakan-industri-ini-untuk-meningkatkan-hubungan-internasional/.
18. Melissen, Jan. 2005. The New Public Diplomacy Power in International Relations. Edited by Jan Melissen. Palgrave Macmillan.
    https://culturaldiplomacy.org/academy/pdf/research/books/soft_power/The_New_Public_Diplomacy.pdf
19. Mochamad Yani, Yanyan, and Elnovani Lusiana. “SOFT POWER DAN SOFT DIPLOMACY.”
20. Muhia, Erik. 2023. “TOURISM DIPLOMACY.” https://protocoltoday.nl/tourism-diplomacy/.
21. Nye, Joseph S.. 2006. Soft Power : The Means to Success in World Politics. PublicAffairs ; Perseus Running [distributor].
22. https://www.academia.edu/28699788/Soft_Power_the_Means_to_Success_in_World_Politics_Joseph_S_Nye_Jr?auto=download.
23. Pangestu, Essa Rella, Nunik Retno Herawati, and Neny Marlina. “PERAN PEMERINTAH DALAM PEMBERDAYAAN MASYARAKAT DI DESA WISATA UNTUK MEWUJUDKAN COMMUNITY BASED TOURISM (CBT) (Studi Penelitian Desa Pandansari Kecamatan Warungasem Kabupaten Batang).”
24. Prabowo, Hadi, and Obsatar Sinaga. 2020. “The Role of Tourism on International Relations: Evidence from the Indonesian Economy.” Croatian International Relations Review , 187–200. https://doi.org/10.2478/CIRR-2021-0001.
25. Santi Palupi, and Ridwan M.O. Belu. 2023. “Bimbingan Teknis Pengembangan Dan Peningkatan Kualitas Tata Kelola Desa Wisata Di Kawasan Penyangga Maluku Tenggara, Provinsi Maluku.” MITRA: Jurnal Pemberdayaan Masyarakat 7 (2): 222–31. https://doi.org/10.25170/mitra.v7i2.4514.
26. Sectorial Diplomatic Channels. “TOURISM DIPLOMACY ‘Development of Sectoral Diplomacy.’” Accessed May 24, 2025. https://tasam.org/Files/Etkinlik/File/VizyonBelgesi/SGPK_TURD_Turizm_EN_pdf_5b53be2d-5b10-4421-bce5-731c4711689b.pdf.
27. Utami, Betty Silfia Ayu. 2022. “Model Pengembangan Desa Wisata Tamansari Banyuwangi Sebagai Upaya Pemulihan Ekonomi Desa Pasca Pandemi COVID-19.” OECONOMICUS Journal of Economics 7 (1). https://jurnalfebi.uinsa.ac.id/index.php/oje/article/view/1315/440.