Authors :
Nelson Odhiambo Olang; Charles Ongadi Nyambuga; Omukule Emojong
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/2kw8678b
DOI :
https://doi.org/10.5281/zenodo.8296870
Abstract :
Majority of Kenyans listen to radio with 95%
of the rural population having access to radio. Kenya has
experienced violence almost after every General Election
where thousands of people were killed and displaced
from their homes. Radio stand accused yet studies have
shown that radio can be used to promote peace and
security at places like Border Two sub-location which
recorded casualties in the 2007-08 Post-Election
Violence. Radio Lake Victoria has had the highest rate
of provocative speech broadcasted in Kenya.
Investigative studies on the role of radio in promoting
peace not only have methodological limitations and
different motivational focuses, but also left out two main
variables; clearness and correctness of radio programs
in enhancing integration and cohesion. This study
therefore sought to establish the role of Radio Lake
Victoria in enhancing integration and cohesion in Border
Two sub-location. The study utilized systematic sampling
to obtain 318 respondents from a population of 1542
while purposive sampling was used to select 10
respondents at the radio station where questionnaire and
key informant interview guide were used respectively, in
a cross-sectional study design. The study established that
clearness of Radio Lake Victoria programs enhanced
integration and cohesion with a mean of 3.866 and a
standard deviation of 1.040, whereas correctness of the
Radio Lake Victoria programs also enhanced integration
and cohesion with a mean of 3.070 and a standard
deviation of 1.066.The study concluded that clearness
and correctness of Radio Lake Victoria programs were
relevant in enhancing integration and cohesion in Border
Two sub-location and advocated for the implementation
recommended to ensure a lasting peace. The study
findings could be used by the media company in
formulating policy that ensures integration and cohesion.
Other researchers could also use the study as a
secondary material to conduct more studies in relevant
areas.
Keywords :
Media and Peace: Radio Lake Victoria; Cohesion and Integration; Political Conflict.
Majority of Kenyans listen to radio with 95%
of the rural population having access to radio. Kenya has
experienced violence almost after every General Election
where thousands of people were killed and displaced
from their homes. Radio stand accused yet studies have
shown that radio can be used to promote peace and
security at places like Border Two sub-location which
recorded casualties in the 2007-08 Post-Election
Violence. Radio Lake Victoria has had the highest rate
of provocative speech broadcasted in Kenya.
Investigative studies on the role of radio in promoting
peace not only have methodological limitations and
different motivational focuses, but also left out two main
variables; clearness and correctness of radio programs
in enhancing integration and cohesion. This study
therefore sought to establish the role of Radio Lake
Victoria in enhancing integration and cohesion in Border
Two sub-location. The study utilized systematic sampling
to obtain 318 respondents from a population of 1542
while purposive sampling was used to select 10
respondents at the radio station where questionnaire and
key informant interview guide were used respectively, in
a cross-sectional study design. The study established that
clearness of Radio Lake Victoria programs enhanced
integration and cohesion with a mean of 3.866 and a
standard deviation of 1.040, whereas correctness of the
Radio Lake Victoria programs also enhanced integration
and cohesion with a mean of 3.070 and a standard
deviation of 1.066.The study concluded that clearness
and correctness of Radio Lake Victoria programs were
relevant in enhancing integration and cohesion in Border
Two sub-location and advocated for the implementation
recommended to ensure a lasting peace. The study
findings could be used by the media company in
formulating policy that ensures integration and cohesion.
Other researchers could also use the study as a
secondary material to conduct more studies in relevant
areas.
Keywords :
Media and Peace: Radio Lake Victoria; Cohesion and Integration; Political Conflict.
