The Role of Perceived Trust on Consumer Intention Toward Mobile Banking in Palestine

Authors : Haitham M Jouda, Valliappan Raju.

Volume/Issue : Volume 3 - 2018, Issue 9 - September

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Currently, banks are seeking to launch a set of new services such as: Mobile Banking (MB) and this to save time, effort, and money and provide convenience to customers and thus increase their profit. Despite their interest, none of them has conducted a survey to see how consumers are accepting mobile banking services in Palestine. In this paper, we will explain the concept of decomposed theory of planned behavior (DTPB) in its theoretical and research aspects and explain the intention of the consumers to adopt mobile banking services in the context of Palestine in detail, so we can understand the factors that may affect MB in Palestine and increase its spread. These factors may be electronic, attitudinal, and technology factors. In order to reach this result, a questionnaire was conducted, in which many customers participated. The number of useable questionnaires was about 682, and it was based on structural equation modeling to enhance these results and come out with integrated research. The results showed that attitude, perceived behavior control, and perceived trust had a positive effect on how consumers would accept the MB system in Palestine, but subjective norms had a negative impact on consumers’ behavior intention. This result is in line with earlier findings in the literature.

Keywords : Component; formatting; style; styling; insert (key words).


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31 - May - 2022

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