The Road Map of Tata’s Corporate Social Responsibilities Towards the Handicraft Industry


Authors : Ashish prasad

Volume/Issue : Volume 7 - 2022, Issue 12 - December

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3VOUtMA

DOI : https://doi.org/10.5281/zenodo.7508734

- Most of the participating handicraft workers have been severely affected and they are facing several issues during covid-19 such as the absence of finance, disruption in the Supply chain, decrease in demand, sales reduction and low profit, etc by the official estimated 75 per cent of handicraft workers weren’t involved in the production and not any plan to handle such situation. The official reports reported that about one-third of the participating enterprises could not survive. We adopted an exploratory methodology, reviewing government policy, research papers, and government reports for the handicraft sector. Further, to add evidence, we collect data from two companies that are doing CSR for artisans in Jharkhand with the help of interviews and questionnaires. The data were analysed through descriptive statistics. This study explores the consistency with previous research/studies based on the result of my work. The proposal of CSR policy was recommended by the government of India to ease the adverse effects during the covid-19 pandemic. Although the contribution of entrepreneurs via CSR may be sufficient to boost the state’s economic condition. During covid-19 lockdown, most artisans and handicraft workers face critical conditions so their survival is in danger. Only 10 out of 30 looms are operational, fewer workers are engaged and the rest migrated and opted for odd jobs. Their stocks were accumulated and they are facing a financial crunch. A falling economy, unemployment, reduced spending, the pandemic, and subsequent lockdown have had an adverse condition in the handicraft sector. That is why such sectors are in an alarming situation, so it’s not only government and corporates but also all citizens who have to contribute to the growth of the state. That’s why our main motto - Local to vocal and we have to concentrate on the “Atmanirbhar Bharat”

Keywords : Supply Chain Disruption, Economic Condition, Decrease In Demand, Reduction In Sales, Profit Finance, And GDP.

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