he research article consists of analyzing the relationship between investment in innovation and the performance of companies depending on the activity sector. Different studies in the specialty literature have demonstrated that investments in innovation influence the performance of companies depending on the activity sector. In some sectors of activity the relationship between investment in innovation and performance is stronger, while in others the strength of the relationship between the two is weaker. The purpose of the article is to study the relationship between investment in innovation and performance depending on the activity sector. The study was carried out on the basis of data from the EU Industrial Research and Development Investment Scoreboard 2020, using data from 198 companies over a 7-year period, between 2014-2020. The research method used for data analysis is correlation analysis and regression analysis performed using the SPSS statistical program. The research results demonstrate that investments in innovation influence the performance of companies differently depending on the activity sector.

Keywords : Investment in innovation; intangible assets; research and development; operating profit; sectors; correlations, impact