Authors :
Gebrina Yovanda, Masydzulhak Djamil Mz, Ahmad Badawi Saluy
Volume/Issue :
Volume 5 - 2020, Issue 5 - May
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2MDWutY
Abstract :
The purpose of this research is to examine
and analyze those variables such as service quality,
price, and brand image in building customer
satisfaction and customer loyalty (Case study at PT.
Indosat, Tbk). Research population were Indosat
customers who used Indosat simcard for 1 year
Keywords :
Service Quality, Price, Brand Image, Customer Satisfaction, Customer Loyalty
The purpose of this research is to examine
and analyze those variables such as service quality,
price, and brand image in building customer
satisfaction and customer loyalty (Case study at PT.
Indosat, Tbk). Research population were Indosat
customers who used Indosat simcard for 1 year
Keywords :
Service Quality, Price, Brand Image, Customer Satisfaction, Customer Loyalty
