The Perception of the Message against the Cigarette

Authors : Christ Selle MASAKALE

Volume/Issue : Volume 7 - 2022, Issue 8 - August

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It is a question in this research, to analyze the perception of the message "Smoking is detrimental to health" by Kinshasa consumers, especially those of Matete. Message contained on the packaging or on the packets of cigarettes. We resorted first to the theory of perception, second to persuasive communication and to the theory of effects. We started from the observation that despite this message or this warning, Kinshasa consumers in general and those of Matete in particular continue to smoke cigarettes. After interview and interpretation of the results, we found that this message on the packaging is not enough. For effective tobacco control we suggest: limiting the level of nicotine and tar in cigarettes; consumer information through tobacco control advertisements and awareness through personal communication; the protection of non-smokers by banning smoking in places of public use.


Paper Submission Last Date
31 - March - 2024

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