Authors : Mochamad Achmadi; Rahmat Ingkadijaya; Naftali Sri Wahyu; Purwanti Dyah Pramanik

Volume/Issue : Volume 6 - 2021, Issue 12 - December

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3J7jOfO

Abstract : Social capital had an important role in sustainable tourism development. It can be influenced by demographic characteristics. One of the most important demographic characteristics is gender. The study aimed to analyse the link between gender and social capital in community based tourism. The research was conducted in Kampung Tajur in Purwakarta, West Java, Indonesia. Social capital focused on subjective norms and network. Those aspects of social capital could build long-term good relationships among local communities and between local communities and third parties. The study involved 78 respondents. They’re chosen by convenience sampling and the data was analysed by descriptive method. The results showed that most of females had subjective norms and network. It implied that female had the essential role to establish subjective norms and network as the aspect of social capital. The implication of the study that female should be involved to establish social capital in community based tourism

Keywords : Gender, Social Capital, Subjective Norms, Network, Community Based Tourism.