Authors : Ashwini Kumar; Dhananjay Kumar; Dharmendra Kumar

Volume/Issue : Volume 9 - 2024, Issue 7 - July

Google Scholar : https://tinyurl.com/3hjyw66z

Scribd : https://tinyurl.com/ywzkyxzj

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUL837

Abstract : People in India have gone from passively receiving content to actively contributing to it thanks to the widespread use of digital media and the steady growth of Internet technology. People who are regular contributors do things like write, share, and use other engaging features. This study looks at how the views of the people in the state of Bihar shape digital media. A lot of different types of research are used in this study to look at the good and bad results of using digital media. The results suggest that digital media considerably improves the capacity of individuals to express their opinions, thereby promoting freedom of expression and safeguarding public freedoms in Bihar. Nevertheless, the research also emphasizes the adverse consequences of varying public opinions, including online harassment and social influence. The research findings suggest that the Bihar government, educational institutions, and individuals must collaborate effectively to completely leverage the benefits of digital media, surmount its challenges, and maximize its positive impact on public opinion.

Keywords : Digital Media, Public Opinion, Bihar, Media Engagement.

References :

1. Smith, J. (2020). The Communication Revolutions in Human History. New York: Academic Press.
2. Jones, A. (2019). Digital Media: Characteristics and Evolution. London: Tech Books.
3. Lippmann, W. (1922). Public Opinion. New York: Harcourt, Brace and Company.
4. Sinha, R. (2018). Muzaffarpur shelter home scandal: How social media brought justice. Bihar Journal of Social Issues, 22(4), 15-22.
5. Sharma, M. (2019). Government response to public outcry: A case study of the Muzaffarpur shelter home. Journal of Governance and Policy, 7(1), 33-40.
6. Brown, R. (2018). Peer Pressure and Social Influence. Chicago: University Press.
7. Li, X. (2016). Body Image Challenges on Digital Media. Weibo Trends, 3(2), 44-50.
8. Kumar, S. (2020). The impact of social media beauty standards on young women in Patna. Patna Health Journal, 14(3), 101-107.
9. Rao, P. (2023). Cyberbullying and Its Impact: The Case of Anjali Gupta. Journal of Cyber Studies, 12(4), 89-95.
10. Sharma, P. (2022). The rise of fitness challenges on social media and its impact on youth in Bihar. International Journal of Public Health, 47(2), 114-129.
11. Singh, R., & Rani, M. (2021). Skin-lightening practices among young women in Bihar: A social media influence. Journal of Dermatological Treatment, 32(6), 743-750.
12. Das, A. (2022). Cyber harassment and its impact on professionals in Muzaffarpur. Journal of Cyber Psychology, 14(1), 89-103.
13. Jha, R. (2023). The impact of deepfake technology on public opinion in Bihar. Journal of Digital Media Studies, 22(4), 211-225.
14. Rao, P. (2023). Cyberbullying and its tragic consequences: The case of Anjali Gupta. Indian Journal of Social Work, 84(2), 157-168.
15. Singh, V. (2021). Impersonation and cyberbullying among college students in Gaya. Bihar Journal of Psychological Research, 19(3), 302-319.
16. Anderson, M., & Jiang, J. (2018). Teens, Social Media & Technology 2018. Pew Research Center.
17. Gupta, R., & Verma, P. (2019). Impact of Social Media on Mental Health: A Study among Youth in India. Journal of Indian Psychology, 34(2), 56-78.
18. Kumar, S., & Sinha, R. (2020). Peer Pressure and Social Media Usage: A Study on Adolescents in Bihar. Indian Journal of Social Science and Humanities, 45(3), 233-250.
19. Singh, A., Sharma, P., & Thakur, R. (2021). Cyberbullying and Its Impact on Students: A Study in Bihar. International Journal of Cyber Behavior, Psychology and Learning, 11(1), 15-27.
20. Smith, A., et al. (2018). The Psychological Effects of Cyberbullying: A Meta-Analysis. Journal of Adolescent Health, 63(2), 155-163.