Authors :
Ramadhan Dwi Prasetyo; Dr. Parwoto, MM
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/5crh64kz
DOI :
https://doi.org/10.5281/zenodo.8223738
Abstract :
This paper aims to regulate the impact of
motivation, organizational culture, and employer
branding on employee performance. The research
population is all marketing and product department
employees at KoinWorks totaling 73 employees, so that
the entire population is sampled using saturated sampling
techniques. The research method used is quantitative
with SEM-PLS. Based on the results of the research
analysis, motivation has a significant impact on employee
performance; organizational culture has no significant
effect on employee performance; employer branding has
a significant positive effect on employee performance;
motivation has a significant positive effect on employer
branding; organizational culture has no significant
positive effect on employer branding. Employer Branding
does not mediate the effect of motivation on employee
performance; Employer Branding does not mediate the
influence of organizational culture on employee
performance. It is recommended for companies to
maintain and maintain a coworking space work system
and hold routine bonding activities, in order to increase
employee performance.
Keywords :
Motivation, Organizational Culture, Employer Branding, Employee Performance.
This paper aims to regulate the impact of
motivation, organizational culture, and employer
branding on employee performance. The research
population is all marketing and product department
employees at KoinWorks totaling 73 employees, so that
the entire population is sampled using saturated sampling
techniques. The research method used is quantitative
with SEM-PLS. Based on the results of the research
analysis, motivation has a significant impact on employee
performance; organizational culture has no significant
effect on employee performance; employer branding has
a significant positive effect on employee performance;
motivation has a significant positive effect on employer
branding; organizational culture has no significant
positive effect on employer branding. Employer Branding
does not mediate the effect of motivation on employee
performance; Employer Branding does not mediate the
influence of organizational culture on employee
performance. It is recommended for companies to
maintain and maintain a coworking space work system
and hold routine bonding activities, in order to increase
employee performance.
Keywords :
Motivation, Organizational Culture, Employer Branding, Employee Performance.
