This research article advocates improving the performance of supply chain management (SCM) in the creative economy improvement industry in the culinary sub-sector during the COVID-19 pandemic. At present many businesses are struggling to replace the pandemic conditions, one of which is in business processes related to suppliers and distribution channels. Businesses are also required to have a competitive advantage for their businesses in order to maintain or increase the productivity of the creative culinary subsector during the COVID-19 pandemic. It will be the focus of the problem in this research article, which is to study the influence of supply chain management (SCM). It is supported by the results of data processing that shows the supplier variables (X3), distribution channels (X2), and competitive advantage (X1) on business performance (Y) as the dependent variable. It reveals that special economic sector efforts in the culinary subsector need to be prepared strategies in dealing with the COVID-19 pandemic, specifically in supply chain management (SCM).

Keywords : Competitive, Performance, Distribution Channel, Supplier, Supply Chain Management (SCM).