Authors :
Suryadi; Ngadino Surip
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/f7nwjs75
DOI :
https://doi.org/10.5281/zenodo.8195527
Abstract :
This research was conducted to analyze the
influence of product quality, distribution channels, and
promotions on interest in watching Aceh YouTube music
content. This quantitative study with a causal approach
collected data from 68 respondents who actively watched
Acehnese music or songs. The data was analyzed using
Structural Equation Modeling (SEM) with validity test,
reliability test, R-Square test, F-Square test,
interdimensional correlation analysis, and hypothesis
testing. The results of this study state that product quality
and promotion have a positive and significant effect, while
distribution channels have no effect on interest in
watching Acehnese music on YouTube. This research
suggests that Acehnese music creators improve audio and
visual quality and optimize advertisements to promote
their works.
Keywords :
marketing mix, product quality, distribution channel, promotion, watching interest.
This research was conducted to analyze the
influence of product quality, distribution channels, and
promotions on interest in watching Aceh YouTube music
content. This quantitative study with a causal approach
collected data from 68 respondents who actively watched
Acehnese music or songs. The data was analyzed using
Structural Equation Modeling (SEM) with validity test,
reliability test, R-Square test, F-Square test,
interdimensional correlation analysis, and hypothesis
testing. The results of this study state that product quality
and promotion have a positive and significant effect, while
distribution channels have no effect on interest in
watching Acehnese music on YouTube. This research
suggests that Acehnese music creators improve audio and
visual quality and optimize advertisements to promote
their works.
Keywords :
marketing mix, product quality, distribution channel, promotion, watching interest.
