The Influence of Product Quality and Promotion on Purchase Decision through Price as a Variable Mediation of Sars-Cov2 Rapid Antigen at PT. Roche in DKI Jakarta


Authors : Benedektus Wahyu Kusbiyantara; Dr. Dendi Anggi Gumilang

Volume/Issue : Volume 8 - 2023, Issue 2 - February

Scribd : https://bit.ly/3yqXZnc

DOI : https://doi.org/10.5281/zenodo.7712489

"The Influence of Product Quality and Promotion on Purchasing Decisions through Price as a Mediating Variable for Rapid Antigen Sars-Cov2 at PT Roche is the subject of this study. Quantitative research is used by the author in this study. The sample in this study are customers of PT. Roche as many as 156 respondents. Non-Probability Sampling is used as the sampling method in this study. Partial Least Square (PLS) is the tool of choice for analysis. The results of the study show that (1) product quality has a positive and significant effect on purchasing decisions, (2) promotion has a positive and significant effect on purchasing decisions, (3) product quality has a positive and significant effect on purchasing decisions.significant effect on price, (4) promotion has a positive and significant effect on price, (5) price has a positive and significant effect on purchasing decisions, (6) product quality has a positive.effect.and.significant.to.decision.purchasing.thro ugh.price,(7)promotion.has.positive.and.significant.to.pri ce.positive and significant effect on purchasing decisions through price. According to the findings of this study, PT Roche should pay more attention to the wants and needs of customers and find new ways to entice them to buy products.

Keywords : Product Quality, Price,.Promotion,.Purchase Decision.

CALL FOR PAPERS


Paper Submission Last Date
29 - February - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe