Authors : Motuho Gea; Dr. Dendi Anggi Gumilang

Volume/Issue : Volume 8 - 2023, Issue 7 - July

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/bdcsapjd

DOI : https://doi.org/10.5281/zenodo.8224335

Abstract : Study This mean for investigate and analyze How factors like price, promotion, and quality service can impact on satisfaction consumer when chose Anindya Bhakti Vocational School as the mediator. Study done with use method associative causal and tool quantitative. 180 Parents student used as sample, and a side-purposive non- probability sampling method was applied. Device soft smartPLS SEM (Partial Least Square - Structural Equation Modeling) version 3.0 was used for processing research data. According to findings research, decision influenced in a manner positively and significantly by price, promotion, and quality. Price, advertising and quality service everything in a manner significant and profitable influence satisfaction. Determination Price, Promotion, and quality service everything affect choice with positive and important way.

Keywords : Price, Promotion, Quality Service, Satisfaction and Decision.