The Influence of Price, Product Quality and Promotion on Buying Interest in Millennial Garden Ornamental Plants


Authors : Muhamad Fiuji Hadriansyah

Volume/Issue : Volume 8 - 2023, Issue 2 - February

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3Yt7YDV

DOI : https://doi.org/10.5281/zenodo.7638609

The purpose of this research analyzes the effect of price, product quality, and promotion on buying interest in ornamental plants. The data used is sourced from millennial garden consumers who have purchased and potential buyers by using purposive sampling with a total of one hundred in the selection of respondents. Data processing methods using multiple linear regression. The results of this study are partial shows that prices have no significant effect on buying interest, product quality has a significant effect on buying interest, and promotion has a significant effect on buying interest.

Keywords : Price, Product Quality, Promotion and buying interest.

CALL FOR PAPERS


Paper Submission Last Date
29 - February - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe