Authors :
Dewi Rahmawati; Erna Sofriana Imaningsih; Dudi Permana
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/2s3t4xj8
DOI :
https://doi.org/10.5281/zenodo.8220762
Abstract :
This study aims to analyze the factors that
influence the repurchase intention of gold saving balance.
In Pegadaian Digital Service Application, these factors
include information quality, trust, and payment methods.
The study also focused on the effect of information
quality, trust, and payment methods on consumer
satisfaction and repurchase intenton. Data was collected
from respondents who are customers of PT. Pegadaian
that have gold savings account and top up services
through the Pegadaian Digital Application. This study
uses a quantitative approach. Research on operational
modes using the PLS- SEM method with SmartPLS
software provides results that the quality of information,
trust, and payment methods had a positive and significant
effect on consumer satisfaction. In addition, consumer
satisfaction also mediates the influence of information
quality, trust, and payment methods on repurchase
intention.
Keywords :
Repurchase Intention, Information Quality, Trust, Payment Method, Consumer Satisfaction.
This study aims to analyze the factors that
influence the repurchase intention of gold saving balance.
In Pegadaian Digital Service Application, these factors
include information quality, trust, and payment methods.
The study also focused on the effect of information
quality, trust, and payment methods on consumer
satisfaction and repurchase intenton. Data was collected
from respondents who are customers of PT. Pegadaian
that have gold savings account and top up services
through the Pegadaian Digital Application. This study
uses a quantitative approach. Research on operational
modes using the PLS- SEM method with SmartPLS
software provides results that the quality of information,
trust, and payment methods had a positive and significant
effect on consumer satisfaction. In addition, consumer
satisfaction also mediates the influence of information
quality, trust, and payment methods on repurchase
intention.
Keywords :
Repurchase Intention, Information Quality, Trust, Payment Method, Consumer Satisfaction.