Authors :
Hurrina Awaliyah; Budhi Haryanto
Volume/Issue :
Volume 7 - 2022, Issue 3 - March
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3L8hSUt
DOI :
https://doi.org/10.5281/zenodo.6374940
Abstract :
This study aims to determine the effect of
green organizational culture, green innovation, and
environmental performance on competitive advantage
moderated by GSCM on SMEs in Solo Raya. SMEs are
the most significant contributor to GDP in Indonesia, so
they must be aware of taking advantage of
environmental issues to achieve economic growth and
competitiveness. The study method used is quantitative
by distributing online questionnaires to SMEs in Solo
Raya. Data were collected using convenience sampling
with a sample of 250 SMEs in Solo Raya. The data
obtained will be analyzed using the Structural Equation
Model (SEM). Green organizational culture and green
innovation applied in SMEs in Solo Raya achieve a
tremendous competitive advantage. Green supply chain
management contributes implicitly and explicitly to
influencing green organizational culture and green
innovation in improving environmental performance
and competitive advantage. This study can improve
innovation strategies in achieving competitive advantage
creatively on SMEs by paying attention to the
surrounding environment.
Keywords :
green organizational culture, Green Innovation, Environmental Performance, Competitive Advantage, GSCM, SMEs.
This study aims to determine the effect of
green organizational culture, green innovation, and
environmental performance on competitive advantage
moderated by GSCM on SMEs in Solo Raya. SMEs are
the most significant contributor to GDP in Indonesia, so
they must be aware of taking advantage of
environmental issues to achieve economic growth and
competitiveness. The study method used is quantitative
by distributing online questionnaires to SMEs in Solo
Raya. Data were collected using convenience sampling
with a sample of 250 SMEs in Solo Raya. The data
obtained will be analyzed using the Structural Equation
Model (SEM). Green organizational culture and green
innovation applied in SMEs in Solo Raya achieve a
tremendous competitive advantage. Green supply chain
management contributes implicitly and explicitly to
influencing green organizational culture and green
innovation in improving environmental performance
and competitive advantage. This study can improve
innovation strategies in achieving competitive advantage
creatively on SMEs by paying attention to the
surrounding environment.
Keywords :
green organizational culture, Green Innovation, Environmental Performance, Competitive Advantage, GSCM, SMEs.
