Authors :
Bella Firmansyah; Mas Wahyu Wibowo
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3lJcSi5
DOI :
https://doi.org/10.5281/zenodo.7780091
Abstract :
The increase in the intention to buy halal
products is becoming increasingly massive with the
existence of E- Commerce. Through the Partial Least
Square-Structural Equation Modeling (SEM-PLS)
method, it can be seen which variables influence directly,
indirectly or through mediation, the intention to buy
halal products. The research uses primary data with a
total sample of 200 respondents. The results of this study
prove that by mediating attitudes, functional values
influence purchase intentions and social values directly
influence purchase intentions. While emotional value has
no significant positive effect on purchase intention and
attitude.
Keywords :
Component; Halal Products; Functional Values; Emotional Values; Attitude, E-Commerce.
The increase in the intention to buy halal
products is becoming increasingly massive with the
existence of E- Commerce. Through the Partial Least
Square-Structural Equation Modeling (SEM-PLS)
method, it can be seen which variables influence directly,
indirectly or through mediation, the intention to buy
halal products. The research uses primary data with a
total sample of 200 respondents. The results of this study
prove that by mediating attitudes, functional values
influence purchase intentions and social values directly
influence purchase intentions. While emotional value has
no significant positive effect on purchase intention and
attitude.
Keywords :
Component; Halal Products; Functional Values; Emotional Values; Attitude, E-Commerce.
