Authors :
Zuriani Ritonga, Elvina Harahap, Arman Harahap
Volume/Issue :
Volume 5 - 2020, Issue 5 - May
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3d8LG2K
Abstract :
This study research aims to discover the of
influence of Brand Community, Products, Promotions,
Store Atmosphere, and Prices on Consumer Purchasing
Decisions (Study at PT. Asia Jaya Property
Rantauprapat). This is an associative research. The
sampling technique used was the Slovin Formula.
Keywords :
Brand Community, Products, Promotion, Store Atmosphere, Price, Purchase Decision
This study research aims to discover the of
influence of Brand Community, Products, Promotions,
Store Atmosphere, and Prices on Consumer Purchasing
Decisions (Study at PT. Asia Jaya Property
Rantauprapat). This is an associative research. The
sampling technique used was the Slovin Formula.
Keywords :
Brand Community, Products, Promotion, Store Atmosphere, Price, Purchase Decision