The Influence of Brand Community Products, Promotions, Store Atmosphere and Price on Consumer Purchasing Decisions at PT Asia Jaya Properti


Authors : Zuriani Ritonga, Elvina Harahap, Arman Harahap

Volume/Issue : Volume 5 - 2020, Issue 5 - May

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3d8LG2K

This study research aims to discover the of influence of Brand Community, Products, Promotions, Store Atmosphere, and Prices on Consumer Purchasing Decisions (Study at PT. Asia Jaya Property Rantauprapat). This is an associative research. The sampling technique used was the Slovin Formula.

Keywords : Brand Community, Products, Promotion, Store Atmosphere, Price, Purchase Decision

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Paper Submission Last Date
31 - August - 2022

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