Authors :
Abdul Rahman; Vania Utamie Subiakto; Susi Susanti; Djaswahadi Purwoputro
Volume/Issue :
Volume 5 - 2020, Issue 6 - June
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/31W0sqI
DOI :
10.38124/IJISRT20JUN876
Abstract :
Marketing Public Relations is implemented
among the customers with reference to the following
strategies: (1) push strategy; (2) pull strategy; and (3)
pass strategy. Pull Strategy refers to the strategy that
might be implemented for stimulating a successful sale
by means of certain tactics directed toward drawing the
customers. Then, Pass Strategy refers to the strategy that
might be implemented by means of engagement with
social activities, social responsibilities, and charities. One
of the ways that might be pursued under the initiative of
Pass Strategy is being the sponsor of fundraising events
with the Indonesian Cancer Foundation, with the
orphanages, and other types of events. Furthermore,
Push Strategy deals with the Marketing Public Relations
Program and serves as the effort for stimulating the sale
and providing the values or the satisfaction to the
customers who have purchased the product of the given
company. Customer satisfaction is indeed the result of
customer evaluation toward the chosen alternatives,
which has at least resulted in the same expectation or
which has even exceeded the expectation of the customer.
On the contrary, uncertainty appears when the results
that have been attained do not meet the expectation of
the given customer.
Keywords :
Marketing Public Relations, Pull Strategy, Push Strategy, Pass Strategy.
Marketing Public Relations is implemented
among the customers with reference to the following
strategies: (1) push strategy; (2) pull strategy; and (3)
pass strategy. Pull Strategy refers to the strategy that
might be implemented for stimulating a successful sale
by means of certain tactics directed toward drawing the
customers. Then, Pass Strategy refers to the strategy that
might be implemented by means of engagement with
social activities, social responsibilities, and charities. One
of the ways that might be pursued under the initiative of
Pass Strategy is being the sponsor of fundraising events
with the Indonesian Cancer Foundation, with the
orphanages, and other types of events. Furthermore,
Push Strategy deals with the Marketing Public Relations
Program and serves as the effort for stimulating the sale
and providing the values or the satisfaction to the
customers who have purchased the product of the given
company. Customer satisfaction is indeed the result of
customer evaluation toward the chosen alternatives,
which has at least resulted in the same expectation or
which has even exceeded the expectation of the customer.
On the contrary, uncertainty appears when the results
that have been attained do not meet the expectation of
the given customer.
Keywords :
Marketing Public Relations, Pull Strategy, Push Strategy, Pass Strategy.
