This research has purposed to find out the
strategic plan to implements the digital branches on
PT. XYZ Bank. The research method uses the
descriptive qualitative method by using SWOT
Analysis. SWOT analysis is the development of a
company's long-term plan. The source persons in this
research were 20 people consisting of 5 head office
employees and 15 Branch staff. The results had showed
that the SWOT analysis diagram was in quadrant I or
in the Aggressive strategy, which have score for
Strength - Weakness was 0.60 and the score for
Opportunities was 1.10.
Keywords : SWOT, Strategy Implementation, digital branch.