The Implementation of Digital Branch Strategy at PT Bank XYZ


Authors : Danna Satrya Utama

Volume/Issue : Volume 5 - 2020, Issue 2 - February

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/32x1asA

This research has purposed to find out the strategic plan to implements the digital branches on PT. XYZ Bank. The research method uses the descriptive qualitative method by using SWOT Analysis. SWOT analysis is the development of a company's long-term plan. The source persons in this research were 20 people consisting of 5 head office employees and 15 Branch staff. The results had showed that the SWOT analysis diagram was in quadrant I or in the Aggressive strategy, which have score for Strength - Weakness was 0.60 and the score for Opportunities was 1.10.

Keywords : SWOT, Strategy Implementation, digital branch.

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