The Impact of SPG Performance, Product Display, and Product Design Towards Consumer’s Purchasing Interest Case Study in PT. Matahari Department Store Bekasi City,Indonesia


Authors : Andrian, Supardi

Volume/Issue : Volume 5 - 2020, Issue 5 - May

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3gaEepp

This research’s methodology applied is quantitative descriptive survey and multiple linear regression analysis, which is an assessment that aims to get a specific result of how far the impact of SPG Performance, Product Display and Product Design can influence consumers’ Purchasing Interest at PT. Matahari Department Store Bekasi and relates it to existing theories and uses questionnaires as a data collection tool to several respondents. The data is processed with SPSS software version 22, with several tests such as Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, t Test and F Test and the Determination Coefficient Test (r2 ). Based on the results of the study, it was found that the SPG Performance, Product Display and Product Design variables have a significant influence on Purchasing Interest variable.

Keywords : Sales Promotion Girl’s Performance; Product Display; Product Design;Quantitative Descriptive Survey; Double Linier Regression

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31 - August - 2022

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