Authors : Soumen Das

Volume/Issue : Volume 9 - 2024, Issue 2 - February

Google Scholar : http://tinyurl.com/2s4ma3uv

Scribd : http://tinyurl.com/ycyta5fs

DOI : https://doi.org/10.5281/zenodo.10700573

Abstract : In today's competitive digital landscape, motion graphics have emerged as a pivotal tool for brands seeking to engage and captivate consumers effectively. This research paper delves into the multifaceted role of motion graphics in contemporary branding and marketing strategies. Drawing from scholarly literature, case studies, and practical insights, the paper explores how motion graphics facilitate visual storytelling, brand differentiation, and audience engagement. It examines strategies for effective visual communication, emphasizing storytelling techniques, visual consistency, and audience targeting. Additionally, the paper offers practical advice for designers and marketers to maximize the impact of motion graphics in branding and marketing campaigns. Ultimately, it concludes that motion graphics are instrumental in creating immersive brand experiences that resonate with consumers, driving brand awareness, loyalty, and advocacy in the dynamic digital landscape.

Keywords : Motion Graphics, Branding, Marketing, Visual Storytelling.