Authors :
Supriya G K.
Volume/Issue :
Volume 2 - 2017, Issue 6 - June
Google Scholar :
https://goo.gl/cfUoig
Scribd :
https://goo.gl/iapTQA
Thomson Reuters ResearcherID :
https://goo.gl/3bkzwv
Abstract :
The article presents the impact of e business on competitive advantage. Different approaches of authors towards e-business and competitive advantages have been analyzed, the analysis of the e-business impact on usual business processes has been outlined. The model put positive impact of e-business and business processes hence competitive advantage was developed. The model may help for integration of broader research framework constructed for the analysis of e-business development and its role in gaining competitive advantage in any industry. Although many studies proved that e-business solutions have a positive impact on various business processes, e business benefits do not necessarily lead to the increased profits or sales, thus the association of e-business value with the competitive advantage should be made with huge caution.
Keywords :
e-business, competitive advantage.
The article presents the impact of e business on competitive advantage. Different approaches of authors towards e-business and competitive advantages have been analyzed, the analysis of the e-business impact on usual business processes has been outlined. The model put positive impact of e-business and business processes hence competitive advantage was developed. The model may help for integration of broader research framework constructed for the analysis of e-business development and its role in gaining competitive advantage in any industry. Although many studies proved that e-business solutions have a positive impact on various business processes, e business benefits do not necessarily lead to the increased profits or sales, thus the association of e-business value with the competitive advantage should be made with huge caution.
Keywords :
e-business, competitive advantage.
