Authors :
Mustafa Naeem Sabeeh; Ridha Kareem Sihab Alaboodi; Hussein Faisal Ghazi Al-ARAJL
Volume/Issue :
Volume 9 - 2024, Issue 4 - April
Google Scholar :
https://tinyurl.com/4adu5xau
Scribd :
https://tinyurl.com/69n2eb72
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24APR978
Abstract :
This study aims to examine the role of digital
marketing in customer satisfaction at Al-Warith Al-
Anbiya University and Al-Zahra University in the holy city
of Karbala. Due to the scarcity of studies and research
attempting to understand the role of this topic, this study is
considered one of the first to address these variables.
Moreover, this study addresses a real problem that
directly affects the educational sector in the relationship. A
questionnaire was used to collect data, with (40)
questionnaires distributed and (32) responses obtained
from employees at Al-Warith Al-Anbiya University and
Al-Zahra University in Karbala, using a random sampling
method. The study concluded that there is a positive and
significant relationship between the use of digital
marketing and customer satisfaction in the researched
universities. The report makes many recommendations,
including expanding the use of digital marketing as a
successful strategy for achieving customer satisfaction and
offering staff members ongoing training and development
opportunities to advance their knowledge of digital
marketing and stay abreast of technical advancements in
the industry. The report also suggests doing more
extensive research in the future to determine the digital
marketing tactics and best practices that these colleges
might employ to raise customer satisfaction.
Keywords :
Digital Marketing, Customer Satisfaction, Customer, Modern Marketing, Marketing Dimensions.
This study aims to examine the role of digital
marketing in customer satisfaction at Al-Warith Al-
Anbiya University and Al-Zahra University in the holy city
of Karbala. Due to the scarcity of studies and research
attempting to understand the role of this topic, this study is
considered one of the first to address these variables.
Moreover, this study addresses a real problem that
directly affects the educational sector in the relationship. A
questionnaire was used to collect data, with (40)
questionnaires distributed and (32) responses obtained
from employees at Al-Warith Al-Anbiya University and
Al-Zahra University in Karbala, using a random sampling
method. The study concluded that there is a positive and
significant relationship between the use of digital
marketing and customer satisfaction in the researched
universities. The report makes many recommendations,
including expanding the use of digital marketing as a
successful strategy for achieving customer satisfaction and
offering staff members ongoing training and development
opportunities to advance their knowledge of digital
marketing and stay abreast of technical advancements in
the industry. The report also suggests doing more
extensive research in the future to determine the digital
marketing tactics and best practices that these colleges
might employ to raise customer satisfaction.
Keywords :
Digital Marketing, Customer Satisfaction, Customer, Modern Marketing, Marketing Dimensions.
