Authors :
Idu Pratikno; Dudi Permana
Volume/Issue :
Volume 9 - 2024, Issue 5 - May
Google Scholar :
https://tinyurl.com/y3wfe9bj
Scribd :
https://tinyurl.com/av7ex7ba
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAY1914
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This research aims to analyze influencing
factors Satisfaction Customers , including : Price,
Promotion, and Quality Service,. This research also
wants to analyze influence of price, promotion, quality
Service, Satisfaction Customer on Reuse Decisions as
well analyze How Satisfaction Customer mediate
influence of price, promotion, quality Service on Reuse
Decisions. Population in This research is a customer who
has been use online transportation. taking sample used is
This sample is probability sampling. Research methods
used is quantitative with SEM-PLS. Based on analysis in
this research was obtained results that: Price is not
influential significant to Satisfaction Custome ;
Promotion influential positive and significant to
Satisfaction Customer ; Quality Service influential to
Satisfaction Customer ; Satisfaction Customer
influential positive and significant on Reuse Decisions ;
Price matters on Reuse Decisions ; Promotion No
influential on Reuse Decisions ; Quality Service
influential positive and significant on Reuse Decisions;
Satisfaction Customer No succeed mediate the influence
of price on reuse decisions ; Satisfaction Customer
succeed mediate Promotion, Quality Service on Reuse
Decisions.
Keywords :
Price, Promotion, Quality Service, Satisfaction Customer, Reuse Decisions
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This research aims to analyze influencing
factors Satisfaction Customers , including : Price,
Promotion, and Quality Service,. This research also
wants to analyze influence of price, promotion, quality
Service, Satisfaction Customer on Reuse Decisions as
well analyze How Satisfaction Customer mediate
influence of price, promotion, quality Service on Reuse
Decisions. Population in This research is a customer who
has been use online transportation. taking sample used is
This sample is probability sampling. Research methods
used is quantitative with SEM-PLS. Based on analysis in
this research was obtained results that: Price is not
influential significant to Satisfaction Custome ;
Promotion influential positive and significant to
Satisfaction Customer ; Quality Service influential to
Satisfaction Customer ; Satisfaction Customer
influential positive and significant on Reuse Decisions ;
Price matters on Reuse Decisions ; Promotion No
influential on Reuse Decisions ; Quality Service
influential positive and significant on Reuse Decisions;
Satisfaction Customer No succeed mediate the influence
of price on reuse decisions ; Satisfaction Customer
succeed mediate Promotion, Quality Service on Reuse
Decisions.
Keywords :
Price, Promotion, Quality Service, Satisfaction Customer, Reuse Decisions