Authors : Kehkasha Shaikh; Dr. Nutan Nigade

Volume/Issue : Volume 5 - 2020, Issue 11 - November

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/2JCEyBQ

Abstract : Recent researches suggest that a person spends about 6 hours 42 minutes online every day. That is almost half of the day. So, using this factor as a great opportunity marketer try to reach the audience where they spend most of their day i.e. Internet. This brings the term “Digital Marketing” into the picture. Breaking down Digital Marketing to the simplest of its form can be stated as “Use of electronic or online channels to connect with prospects or potential customers.” Digital Marketing is an umbrella term that encompasses various other major and important child-topics such as Search Engine Optimization (SEO), Email Marketing, Content Marketing, Social Media Marketing, Search Engine Marketing (SEM) and many more. Content Marketing is basically generating quality content, distributing it across digital platforms for attracting a defined audience that can be converted into profitable customers. It creates awareness and educates the customer about the product or service they are interested in availing, which are two important steps in buying cycle that the customer experiences. Whereas, Social Marketing, on the other hand, deals with delivering this valuable and relevant content to the target audience and connecting with them on these platforms where they are already present. This paper portrays the “Impact of Content Marketing and Social Media Marketing on Business Development”, using data imported from various tools. It further delves on how quality content and appropriate social media marketing tactics can help organizations boost their business. It also explores how online presence is a necessity for a business to grow, especially in the times we live today

Keywords : Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing