The development of the Alun – Alun Merdeka and Tugu Area areas has caused changes in visual characters to the image of the area in both public spaces. However, not many people are interested to visit those areas. This shows that the image of the region is less supportive in increasing visitor interest. The image of the public spaces can be assessed based on the views of pedestrian lane users as it has a role as an image booster of the public space. Therefore, this study aimed to determine the image perception of public space elements according to the users with their own types of activity on the pedestrian pathway. The results of the study demonstrated that there are similarities in the parameters and indicators of image of the public space elements from the perception giver based on the type of activity.
Perception; Regional Image; Pedestrian Ways; Multidimensional Scaling.