Authors : Shane Kaye Joi N. Gonzales; Josefine M. De Leon; Joe-el S. Marcelo

Volume/Issue : Volume 9 - 2024, Issue 7 - July

Google Scholar : https://tinyurl.com/ycytznk5

Scribd : https://tinyurl.com/3thx6dsa

DOI : https://doi.org/10.38124/ijisrt/IJISRT24JUL1022

Abstract : Green marketing has emerged as a significant corporate approach as countries' environmental awareness has increased globally. As public awareness of global warming and climate change grows, people have grown more cautious about their purchases, particularly the nature of acquired products. It was discovered that certain coffee businesses are employing green marketing practices. This study sought to determine the level of green marketing mix in a selected coffeeshop business industry. This study was participated in by 220 coffeeshop customers in Baguio City, Philippines.

Keywords : Green Marketing, Green Marketing Mix and Coffeeshops.

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